Archives For May 2012

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For several decades I worked with professional communicators. Many were highly professional presenters, capable of capturing and holding the attention of thousands of people as they delivered their messages. A few were masters, true masters of the delivery of the spoken word. I had the pleasure of serving with some of these masters while they were at the very peak of their careers.

Being able to attract and hold the attention of an audience is an impressive feat. But what happens once they walk off the stage, come out from behind the podium, or once the camera is off? How one handles themselves before and after a presentation can actually hold back a person from being all that they can be. Often, this is the “neglected edge.”

Perhaps you excel at preparation, study, and welcomed innovative communication techniques.

Congratulations! But what if one falls short of the mark in the common arena of social interaction. I have know many, and so have you, who were just unaware of their personal presentation in social settings, but the majority of issues are from people who are aware yet simply unprepared.

Why not prepare for all possible situations – communications and social interaction?

Too many professionals are not aware of how loudly their actions speak. The truth is: ”Everything Speaks!”

This is why I chose to shift my focus from creative communications to corporate etiquette and international protocol: because it is more salient than creative communication!

While continuing to work on traditional communication projects, I have over the past several years been training and studying for this shift. I’m pretty excited about it. I have something to offer not only the leader, the boss, or the recognized presenter in the organization, I have something that can make every staff member, regardless of title a polished professional. And unlike leadership conferences that staff may attend year after year after year, business etiquette training can will “stick. It can make a difference with just one application.

Think about it this way. Look at those rusty saws in the photo above. What sense would it make to put a elegant new handle on one of those and leave the blade rusty and dull? Or better yet, suppose I polished only one side of the saw blade? Think about your training and development of self and staff the same way. Is there are “rusty” side that may embarrass you in front of staff, guests, or clients?

Everyone can use a little professional polish! Shoot me an email and let’s discuss.

michael.cooley@mac.com